Two projects, told honestly
No case-study padding, no invented numbers — just what the challenge was, what we did about it, and what happened next.
Editorial luxury for a family joinery atelier
The situation. A skilled family joinery business was represented online by a generic template site that undersold the craft entirely — no clear positioning, no real identity, nothing to distinguish a bespoke atelier from a general handyman listing. Worse, the site was effectively invisible in the searches that actually matter: the specific joinery and cabinetry terms a customer types when they're ready to commission real work.
The approach. Rather than another templated redesign, this was a restrained, editorial rebuild — real project photography doing the talking, with every page structured around how joinery clients actually search and decide, from first visit through to enquiry. As with every Vantage project, the structure was planned around the specific search terms and project types this business wins, built in from day one rather than bolted on afterwards.
The build. Built on WordPress to a fixed price, with a proposal agreed before a line of code was written, so there were no surprise extras partway through. It also meant the business kept a familiar dashboard underneath the new design — new project photos, updated pricing, or a fresh page can be added by the team themselves whenever they like, without waiting on anyone.
The result. Within five weeks of launch — on a brand new domain, with zero ad spend — the site was appearing in search for 89 separate commercial queries. That's visibility earned entirely on its own, from the exact phrases a customer types when they're ready to hire a joiner, not bought with a media budget.
Why it worked. None of this depended on ongoing ad spend or a large marketing budget — just a site built specifically around how this business's customers actually search, from day one, rather than adjusted afterwards. That's the difference between a website that merely exists and one that actively brings in enquiries.
View the full case studyAI that answers every enquiry, day or night
The situation. A care-home group was paying a costly subscription for enquiry handling — one bill, but charged per home across all ten, for what is fundamentally one problem repeated ten times. And despite the expense, questions from families were still slipping through whenever they arrived outside office hours — which for anyone researching care for a relative is often exactly when they're searching.
The approach. Instead of paying per home, the group needed one system that understood every home's specifics and could be deployed everywhere at once. So the answer was a single AI chatbot trained on the group's services — one build, one flat annual fee, replacing a subscription that had been billed per home.
The build. Exactly the same fixed-price, founder-built process as any Vantage project: a single proposal covering every home in the group, built and deployed by the same person from day one, with nothing outsourced and nothing handed off partway through.
The result. Round-the-clock enquiry handling across all ten homes, with families answered instantly whatever time they get in touch — evenings, weekends, the moments that used to fall through the gaps entirely.
Why it worked. One flat fee replacing a per-home-billed subscription wasn't just cheaper — it meant a cost that no longer grew home by home, and one system built to understand the group as a whole rather than price it home by home. When a family gets in touch at 11pm, the point isn't a reply tomorrow — it's an answer now.
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